Apple seems to be playing with a magical variety of some mass transfer devices. The hizo with the iPod (2001), the iPhone (2007), the iPad (2010) and the Apple Watch (2015). Now it’s time to see if he achieves it with his first mixed reality gafas: Apple Vision Pro. They cost 3,499 dollars and will be available at the beginning of the year that comes in United States. The device, presented this Monday at the Conference of Developers of Apple, aspires to plantar dear to other technological giants such as Microsoft or Meta ya change the form in which the users work and are interviewed. “It’s the most ambitious device we’ve ever built,” said the company in the presentation. Las Meta Quest 3 is available starting at 569.99 euros.
“Este is a day he’s been hoping for during the years,” said Tim Cook. Apple’s CEO explained that “augmented reality is a profound technology. Combining digital content with the real world can unlock experiences like nunca antes. Therefore, hoy me pleased to announce a completely new AR platform with a new and revolutionary product,” he indicated, before showing a video of the Apple Vision Pro gafas.
When using these gafas the digital content is mixed with the space that consumes the user. El aparato, según Apple, se controla con los jos y con las manos. “Really if it feels like magic, how will you guide the experience,” confirmed an employee of the company.
The announcement comes just four days after Meta presents its new mixed reality gafas, las Meta Quest 3. That Apple was looking for estrenarse in this sector is a secret to voices that have been making noise since years ago. Mixed reality is a technology that combines elements of virtual reality and augmented reality to create an immersive experience in interactive virtual objects that overlap and integrate into the real environment.
You can use, following the company, to view photos and videos in a “new and magical” form. Also to keep FaceTime video calls, in which various cabezas appear floating in the space. In order for the user to participate in video calls with the gafas puestas, the escape system on the rostrum and generates a kind of digital avatar that seems quite realistic a priori. Mela ensures that from this form she obtains a natural representation that coincides with the movements of her face.
They are also designed to get an immersive experience watching movies at the “converter of any home in your own personal movie theater. This environment allows her to focus fully on the film and is designed to bring her a great viewing experience that she can bring to any venue, such as an airplane,” explains Apple.
“Apple Vision Pro will train him in those maintenance collaborations, jobs, and de-exploits,” Cook said.
Apple made sure they studied miles of brains to design these gafas, which are equipped with multiple cameras and sensors. The device has a button for photography, loud on the sides and is connected to a battery that must be charged on the bag. The Cupertino company says that the user can enjoy the audio in the space between them if they are kept connected to their surroundings.
The headphones tend to their own App Store with applications designed for them. Apple assures that all guns like Excel, Word, Teams, Zooms or Webex will be compatible with this device.
The impact on the market
With estas gafas, Apple claims to mark the beginning of “a new era”. But the big unknown now is will you get the magic of him for those who are dressed in a mass product. The company of the manzana doesn’t seem to have one killer app —an application or specific function for an innovator, useful or popular who manages to arouse interest in a large user base and favor the massive adoption of its gafas—.
If it’s an estrella application, it can be difficult to justify a high cost of glasses and impulsive use of the journal. Mark Gurman, the whistleblower par excellence of everything that cooks in the Apple trastienda, considered it probable that the first model of these gafas “mare a crash en términos de ventas de unidades”. Aun así he predicted that the company “could convert to el líder del mercado en cuestión de quarters”. “If you can go three or five years before a headset turns into a hit, it’s hard to apostatize against the slickness of the company’s marketing, ingenuity, and sales. If anyone can figure out that this product category is a success, it’s Apple,” he points out.
Hours before the event, sober expectations about the impact of these sober gafas on the market cause Apple to hit an all-time high in 17-month market value and hit a low point on its $3 billion bar in Bolsa. At the beginning of the past year, he became the only company that issued this figure. Its last valuation was 2,890 million.
Other products
“WWDC is one of my favorite times of the year, this will be the best of all!” Apple consultant Tim Cook tweeted before the conference began. The event began with an archer waving at Apple Park, the company’s headquarters in Cupertino, explaining that the company will have “some of its most important announcements at WWDC. We talk about the future of our amazing software platforms and introduce some new and exciting products,” he said.
Novedad on Mac
El first device presented at the event was a MacBook Air of 15 pulgadas. Apple’s goal with this laptop is to offer a great solution to users who don’t want to opt for a 16-inch MacBook Pro. The device incorporates the M2 chip and is theoretically 12 times faster than the Intel-based MacBook Air. It has a battery that offers an autonomy of 18 hours and its price starts at 1,299 euros.
Apple also unveiled the 2023 Mac Pro, a computer featuring a brand new processor called the M2 Ultra. It’s the first major Mac Pro update in four years. According to the company, the new device performs three times faster than the Intel-powered Mac in various real-world functions. About $6,999.
Change in software
Apple approved the event to announce the new iPhone operating system: iOS 17. The company presented Live Voicemail, a voicemail that transcribes the message that another person sends you when he calls you in real time: . Verás el correo de voz direktmente en tu pantalla para decidir si salir y coger la llamada o no”.
Among the updates of iOS 17 there is also the automatic transcription of audio messages and the possibility of declaring a video message to your person in FaceTime if you do not hear the message. Another interesting function if you call Check In and it serves to send a notification to family and friends when you are safely at home. Apple is also looking for the form to facilitate the exchange of contacts with NameDrop. Simply look up your cell phone with another person to share your AirDrop number or email. And a new ad more: it will not be possible to decir the “oye” of “oye Siri” to activate the assistant.
Some of these latest features, such as automatic transcriptions of voice notes, are also available on iPad OS 17. Apple also announced some updates for the widgets there is an important customization of the pantalla block. “Estas interactions with los widgets they will make sure that the start screen is much more powerful”, affirmed the company. Additionally, you can include PDFs in app notes and mark up notes with the Apple Pencil. Apple also announced that the iPad will detect vacancies in a PDF and suggest how to fill them.
The new operating system for Apple computers is macOS Sonoma. With it, you can theoretically easily add it to your Mac widgets installed on the iPhone. The company of the manzana también quiere to improve the experience of quienes realizan videollamadas. Para llo, presented an efecto que permite poner all’interlocutor en primer plano, justo delante de una presentation o de la pantalla del ordenador (when it shares it).
airpods
One of the main innovations of Airpods, Apple’s popular earphones, is adaptive audio, which adapts perfectly to the conditions to cancel out the annoying noise, but dejar que suene el que puede resultar útil for the user. For example, the claxon de un coche. This new feature can also bring a useful result during calls to minimize background noise and prioritize voices, according to Apple.
Watch OS 10
With watchOS 10, the new operating system for Apple watches, the way of interacting with the device changes slightly. “Now, from any sphere of the watch, you can simply turn the digital crown to show different widgets”, said an employee of the company. For example, by turning the crown it is possible to “accede rápidamente al pronóstico del tiempo, leer los titulares o ver if sé temen reuniones próximamente”.
For lovers of hiking, the tech giant presented a new feature that shows what was the last location in which you were covered. The idea is that they can go to this place and have an emergency call if necessary. The new operating system is also among the novelties for golfers or golfers. The watch can now record the data of the movements of the muñeca.
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