dIsney is now one of the most hated brands in the US: 77And out of 100, according to the 2023 ranking drawn up by Axios-Harris. In 2019, the company leapt to the lead, ranking fourth among the most loved brands. But he has since undergone a descent into hell. The Californian media and entertainment giant falls victim to the culture war that is tearing America apart and in which it has become involved.
Disney is now hated by the right for its so-called “wake-up” policies and scorned by the left for not doing enough. The studio entered into open warfare with Florida Governor Ron DeSantis in 2022, a candidate for the Republican nomination for the 2024 presidential election, when he opposed the Sunshine State law banning the teaching of homosexuality at named school” Don’t Dici Gay”. Going to a Disney park in the United States is almost a leftist militant act. We are no longer greeted with too much gender “Lady, Ladies, Boys and Girls”but of an inclusive “Welcome, dreamers of all ages”.
How could the company become the spearhead of LGBT, the embodiment of wokism in the United States? Not thanks to its founder, Walt Disney (1901-1966). The Irish-born man was a brutal, violently anti-union manager who slashed wages and faced a strike in 1941. In the midst of the Cold War, in 1947, he denounced three of his employees during a hearing in the U.S. Congress of State on Un-American Activities, Prelude to McCarthyism. His cartoons, inspired by European fairy tales, loved blonde, pretty and silent princesses. As for the animals, they had African-American voices – a detail that goes unnoticed in Europe – when it came to portraying King Louis, a sloth monkey from the jungle bookor the talkative crows of Dumbo.
Disney educates
For decades, even after the founder’s death, the company tracked down the small detail that could upset the political correctness of the time. “The mission of the Disney brand has always been very clear: to do nothing that would disturb or confuse familiar audiences.declared, in 2022, al New York Times Martin Kaplan, a professor at the University of Southern California and alumnus of Walt Disney. But today we are so divided, so excited, that even Disney is having a hard time bringing us together. »
You still have 58.03% of this article to read. The following is for subscribers only.
