Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The symposium received formal recognition from the European Institute of Business and Economics (ISEEN) as well as the European Association of Neuromarketing (AEN), guaranteeing both academic excellence and practical significance for those attending. Each participant was awarded a digital certificate validated by both organizations.
During the four-hour session, attendees were introduced to cutting-edge neuromarketing tools and techniques, as well as real case studies from some of the most advanced neuromarketing laboratories in Europe. Romero offered a unique perspective on how neuroscience can influence consumer behavior, enhance brand positioning, and drive sales through emotionally intelligent marketing strategies.
The program was designed for those aiming to lead in the areas of communication, marketing, and business development, combining a scientific foundation with actionable insights. Participants left equipped to implement neuro-driven strategies that strengthen brand loyalty and improve the customer experience.
Néstor Romero is a Spanish engineer who graduated from the University of Córdoba and has vast knowledge in both neuromarketing and digital marketing. He is actively involved in managing digital initiatives in different countries and lectures at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Presently, he holds the position of President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Utilizing his international expertise and capacity to connect theory with application, Romero’s presentation in Miami serves as a standard for professionals aiming to revolutionize their marketing strategy with the aid of neuroscience.
